1. The cradle of relationship fundraising: The Botton Village Story.

One of the longest films in the entire 'lightbulb moments' series, this video is well worth watching because it features what is perhaps the best fundraising case history of all time. The Botton Village story clearly shows the value of delivering a great donor experience consistently, as donors stay longer and happily give more.

2. An introduction to the lightbulb moments.