18. Investing in feedback and delivering the 5Fs

6 minutes 16 seconds. Longer than the other three put together, here's what we can learn from the foolish penguin that woke a sleeping polar bear. It's all about the need and reward cycle and how it can delight your donors and help you raise more money.

19. Major donors don’t get a better experience.

17. Effective communication and the truth, told well.