13. How to give your donors practical control of their relationship.

Before watching this video you really should see SOFII's earlier special, The Botton Village story. Who should be in control of our relationships and why it may pay to make some changes. How much control should you give your donors? And how can you do it, practically, effectively and enjoyably to increase trust, confidence and lifetime value?

14. Why investing in customer service and donor care leads to fundraising success.

12. Recruiting and developing the right kind of fundraisers.